Having 12 shades is of limited use if you can’t buy them in stores! – Availability in stores – Although we have a range of 12 shades (for the foundation), I haven’t yet found any store that sells the full range. Picture used courtesy of Maybelline New York US, all rights reserved. If any country needs more shade ranges, it’s us! /rant This has always struck me as odd, especially considering that the UK is one of the most multicultural and multiracial countries in the world. – US v UK shade range – as is the norm, US customers have a larger shade range to choose from (below). Nothing for ebony skin though, so stick to Sleek who fly the flag for ethnic skin. +/- Decent shade range – 12 shades is pretty average but it’s good coverage over very fair to dark south-asian/ medium black skin. + Pump-top – the US versions don’t always have a pump-top on their foundations, but pump-tops are quickly becoming standard in the UK. The concealer and powder shades are really well-matched to the foundation shades, so you can get away with not swatching if you’re lunchbreak shopping. Once you have your foundation shade, you don’t need to spend ages swatching loads of powders/ concealers. Just swatch the 2 recommended concealer/ powder shades for that foundation. Shades xx0 have yellow-based understones, with shades xx5 being pink-based. + Easy to colour-match across the range – You start by selecting/ colour-matching your foundation yourself. I picked up the foundation/ concealer/ powder in a 3 for 2 offer. + Good value – you get a lot of product for the price, and being a high-street brand, there are often 3 for 2 offers in Boots or Superdrug. UK Make-Up Director, Sharon Dowsett, says that “Each concealer shade is designed to perfectly complement at least two of the foundation shades… Two will match your foundation and concealer perfectly.” – Exclusive translucent base and lightweight pigments allow skin’s natural highs and lows to show through. – Natural coverage that leaves skin the way it was meant to be…fresh, breathing, natural. Why you’ll love Maybelline New York Fit Me Liquid Foundation SPF 18: Beyond matching: fresh, breathing, natural skin. Not to be used without permission.įlawless: lets the real you come through. Shades tested: Foundation 315, Concealer 35, Powder 315įeatures: SPF 18, oil-free, paraben-free. Shades: 12 Foundation, 6 Concealer, 6 Powder Weight/ volume: Foundation 30ml, Concealer 6.8ml, Powder 9g Here’s a quick rundown of my preliminary thoughts on Maybelline Fit Me foundation range. US reviews of the Maybelline Fit Me range have been polarised so I was eagerly awaiting the UK launch. As a makeup artist, I’m always trying new products to add to my kit or just to find cost-effective products for my own makeup bag.
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